Posts by Brian Kateman
New Investors for the Plant-Based Movement

Tyson Foods recently made headlines for its controversial move to invest 5% in Beyond Meat, the California-based producer of meatless crumbles, meatless chili, and now, the Beyond Burger. Although investors and companies such as Bill Gates, General Mills, and the Humane Society have also contributed to Beyond Meat, Tyson’s investment is the first of its kind. Never before has a meat processor of their size partnered with a plant-based competitor.

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Study: Online Appeals Impact Individual Meat Consumption and Attitudes

New York, NY (October 11, 2016) – The Reducetarian Foundation commissioned a study exploring the impact of “reduce” and “eliminate” messaging on individual meat consumption and attitudes.  The study found that these appeals in the form of news articles lead to significant reductions in individual meat consumption and meaningful changes in attitudes about animals and animal agriculture.

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Brian Kateman