About the Book
Brian Kateman coined the term "Reducetarian"—a person who is deliberately reducing his or her consumption of meat—and a global movement was born.
In this book, Kateman, the founder of the Reducetarian Foundation, presents more than 70 original essays from influential thinkers on how the simple act of cutting 10% or more of the meat from one's diet can transform the life of the reader, animals, and the planet. This book features contributions from such luminaries as Seth Godin, Victoria Moran, Joel Fuhrman, Jeffrey Sachs, Bill McKibben, Naomi Oreskes, Peter Singer, and others. With over 40 vegan, vegetarian, and "less meat" recipes from bestselling cookbook author Pat Crocker, as well as tons of practical tips for reducing the meat in your diet (for example, skip eating meat with dinner if you ate it with lunch; replace your favorite egg omelet with a tofu scramble; choose a veggie burrito instead of a beef burrito; declare a meatless day of the week), The Reducetarian Solution is a life—not to mention planet!—saving book.
About the Editor
Brian co-founded the Reducetarian Foundation in 2015 after coining the term “reducetarian” to describe a person who is deliberately reducing their consumption of meat. He is now the author of The Reducetarian Solution, The Reducetarian Cookbook, and Meat Me Halfway, and is the lead producer of the documentary version of Meat Me Halfway. He is a regular contributor to Fast Company and Forbes, and his writings have appeared in The Atlantic, The Los Angeles Times, and The Washington Post, among others.
Brian is an adjunct professor of environmental science and sustainability at Kean University and teaches environmental communications at Fordham. He holds an MA in Conservation Biology from Columbia University and a BA in Biology from The Macaulay Honors College, City University of New York. He lives in New Jersey with his wife Isabel and rescue dogs Tobey and Cooper.
Endorsements
"This book offers us a path towards a more ecological, sustainable, humane, and compassionate world while improving our own health and well-being."
Deepak Chopra, author of Quantum Healing
"The protopian model of moral progress—small increments instead of giant leaps—is how the moral arc has bent historically. Reducetarianism is how we will achieve this moral revolution."
Michael Shermer, author of The Moral Arc
"Brian is a true visionary—a courageous leader of wellness and compassion. His practical advice and delicious yet simple recipes in The Reducetarian Solution will inspire you to transform the way you live, love and eat."
Kris Carr, New York Times best-selling author & wellness activist
"The Reducetarian Solution has transformative potential for our planet because it puts change within reach of everyone, not just the most zealous or the most committed. After all, no one is perfect, and given that, simply being better is the best any person can do."
Christian Rudder, cofounder of OkCupid and author of Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves
"Full vegetarianism is a noble ideal, but many are intimidated by an illogical fear that it has to be a single major, all-or-nothing leap. Reducetarianism is a good, humane, environment-friendly, step-by-step approach to an ideal whose time will finally come."
Richard Dawkins, author of The God Delusion, An Appetite for Wonder and Brief Candle in the Dark
"The Reducetarian Solution is a bold new blueprint for a healthier and more compassionate food system, one conscious consumers and businesses are increasingly adopting.”
John Mackey, co-founder and co-CEO of Whole Foods Market
The Reducetarian Solution has been endorsed by names such as Dr. Michael Greger, Susan Cain and more.
For a full list of endorsements, click here.
For a media kit or to coordinate an interview, please contact:
Brian Kateman, Editor, The Reducetarian Solution
brian@reducetarian.org